Academy Go Buses
Go Buses, operated by Academy Bus, is dedicated to offering safe, affordable, and reliable inter-city transportation services along the east coast United States. They focus on specific routes such as Boston to New York City, and Miami to Key West.
New Route Campaigns
Go Buses needed videos and carousel ads to promote their new routes. Their target audience included the casual traveler and college students.
We maintained the Go Buses' lighthearted look and feel with stop motion and playful carousel ads.
Miami to Key West
New York City to Washington D.C.
Ambassador Handbook
Go Buses launched a College Brand Ambassador program to enhance the experience of their college student demographic. Brand Ambassadors were young adults trained to represent Go Buses. They organized and facilitated inter-city group travel for fellow students.
The client needed a visually engaging handbook to present the rules and guidelines of this new program. It was produced as a physical handbook, also available as a digital PDF.
Seasonal Travel
Go Buses needed seasonal carousel ads to promote travel along their routes. They preferred to showcase the bus imagery as much as possible.
I approached these designs with Go Buses' playfulness top of mind. I leaned on manual photo compositing with Photoshop to build these illustrations. No AI was used.
