Glen Grant
Glen Grant is one of the oldest scotch whisky brands from Scotland's Speyside region. Despite being in business since 1840, this distillery made its United States debut in 2015.
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Social Media
Glen Grant needed to build a social media presence as it entered U.S. markets. I worked closely with a copywriter to produce 300+ posts over 3.5 years. We prioritized organic content, with the help of occasional paid ads.
I relied on manual photo compositing to build early posts. We did not have access to physical packaging just yet. No AI here, just pure digital painting. Once we had bottles on hand, I shifted towards budget-friendly photography. I took photos in office and out in different environments.
Photography
Manual Compositing
GIFs
The distillery needed a sell sheet for each of their whiskies. I crafted a custom double gatefold brochure for their booth at The WhiskyX, a spirits conference held in Brooklyn, NY.
We offered a printable tasting mat on the microsite, encouraging consumers to buy and enjoy the Glen Grant 12YR and 18YR side-by-side, in the comfort of their home.
Brochure
Sellsheets
Tasting Mat
Digital Ads
Glen Grant occasionally pushed paid ads on Facebook and Instagram. These ads promoted partnerships with companies such as Drizly, and they promoted the distillery's high scoring spirits.
