Motion Graphics
Upside launched National Business Traveler Day (NBTD) to celebrate the contributions and sacrifices of 20 million U.S. business travelers. They partnered with big travel companies, media groups, and non-profit organizations, to offer special experiences for travelers at 3 major U.S. airports.
My team needed a fun visual that highlighted all of the NBTD sponsors. This motion graphics solution mirrored the flow of the hosts, Tripp and Tyler's, chaotic humor and energy.
Print Advertising
Upside wanted to advertise the travel benefits directly to the business traveler. This poster was displayed across the tri-state metro system. Business travelers in New York, New Jersey, and Connecticut, experienced this ad on trains and at metro stations.
Upside respects the serious efforts of those who travel for work, and so they promote the travel reward possibilities in a way that gets a chuckle out of the jet lagged, busy hustler.
